Cookie Policy
Cookie Policy
JOYSTAR Europe Market • Compliant with GDPR & ePrivacy Directive
1. Introduction
This Cookie Policy explains how JOYSTAR ("we", "us", and "our") uses cookies and similar tracking technologies when you visit our website, www.joystarbike.com, configured for our European users. We believe in being clear and open about how we collect and use data related to you in full compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
2. What Are Cookies?
Cookies are small text files stored on your computer, smartphone, or tablet when you load a website. They are widely used to make websites work more efficiently, improve your browsing experience, and provide analytical information to the owners of the site.
- First-party cookies: Set directly by our website domain to keep you logged in or save items in your shopping cart.
- Third-party cookies: Set by external services we use for analytics, payment processing, social media interactions, or target advertising.
- Session cookies: Temporary tokens that expire as soon as you close your web browser.
- Persistent cookies: Remain on your device for a pre-set period or until you manually clear them.
3. How We Use Cookies
We use cookies to enhance your shopping path, understand how visitors interact with our European storefront, adapt our content, and safely process checkouts. Under GDPR mandates, cookies are classified into categories based on their functionality.
4. Types of Cookies We Deploy
| Cookie Category | Purpose & Functionality | Consent Requirement | Key Providers |
|---|---|---|---|
| Essential / Strictly Necessary | Enables core shop operations such as secure checkouts, currency selection, maintaining your shopping cart, and user account log-ins. Without these, the store cannot function properly. | Mandatory (Exempt) | Shopify, Cloudflare |
| Functional / Preference | Remembers choice settings you customize, such as your preferred language, region, local VAT settings, or maintaining visual chat options. | Opt-In Required | Shopify, Tidio Chat |
| Analytics & Performance | Anonymously gathers web traffic patterns, counts page visits, tracks bicycle product popularity, and evaluates slow-loading pages so we can fix bugs. | Opt-In Required | Google Analytics, Shopify Analytics |
| Marketing & Targeting | Tracks cross-site browsing behaviors to build an interest profile. This allows us to serve relevant, tailored ads about our kids' bikes on platforms like Facebook or Instagram, preventing repetitive ad fatigue. | Opt-In Required | Meta Pixel, Google Ads, TikTok Pixel |
Essential / Strictly Necessary
Purpose: Cart storage, checkout security, and user accounts.
Consent: Active by default (Required for core shop operation).
Providers: Shopify
Functional / Preference
Purpose: Remembers regional settings, languages, and site choices.
Consent: Opt-In Required
Providers: Shopify, Tidio Chat
Analytics & Performance
Purpose: Monitors traffic flows and checks layout speed performance.
Consent: Opt-In Required
Providers: Google Analytics
Marketing & Targeting
Purpose: Serves relevant bicycle advertisements on social media platforms.
Consent: Opt-In Required
Providers: Meta Pixel, Google Ads
5. How Can You Manage or Revoke Consent?
Under European law, you have absolute control over your tracking data. You can adjust your choices at any point using the methods outlined below:
Our Storewide Consent Banner
When you first land on our store from a European IP address, an interactive Cookie Consent Banner appears. You can explicitly click "Accept All", "Reject All" (non-essential cookies), or choose customized preferences. You can reload this banner at any time via the static widget link in our footer.
Your Browser Control Panels
Every major desktop and mobile browser allows you to review, block, or delete cookies already saved on your local storage space. Please visit your specific browser settings panel:
Independent Opt-Out Networks
To opt out globally from behavioral interest targeting systems utilized by advertising corporate bodies, European visitors can leverage the centralized portal provided by the European Interactive Digital Advertising Alliance at www.youronlinechoices.eu.
6. Privacy Contact and Queries
Because cookies can collect elements that map back to identifiable digital signatures, our deployment of tracking scripts is deeply connected to our broader site Privacy Policy. If you have any inquiries regarding data protection protocols or wish to exercise your GDPR privacy rights, please reach out directly to our European compliance division:
📧 Email Contact: joystar_service@joykie.com